- 2024 Franchise 500 Rank
-
#401 Ranked #432 last year
- Initial investment
-
$299K - $408K
- Units as of 2023
-
290 3.6% over 3 years
Play It Again Sports is a Winmark Corporation-owned sporting goods retailer. The company offers new and used sporting merchandise in North America. The franchise was founded in 1983 and began franchising in 1988.
Today, the brand has grown to become one of the biggest sporting goods retailers in North America, with many locations across the U.S. and Canada. By blending the sales of new and used name-brand sporting equipment, Play It Again Sports stores continue to be a significant driving force in the industry.
Why You May Want to Start a Play It Again Sports Franchise
Play It Again Sports has carved out a great spot for themselves in the retail marketplace through a proven resell system. This defendable position in the industry has been created by specializing in selling and buying within the market. By building its operation around core values of excellence and efficiency, the company has built a reputation of offering high-quality used and new fitness and sports goods at affordable prices.
The company does not require its potential franchisees to have a retail background. Play It Again Sports franchisees are often customers, fitness enthusiasts, and sports fans. This background creates a rich pool of knowledge that franchisees can leverage to better understand the market's needs and serve customers. By offering potential franchisees an opportunity to start a franchise, Play It Again Sports has carved out a niche in the industry and has survived for nearly four decades.
What Might Make a Play It Again Sports Franchise a Good Choice?
To be part of the Play It Again Sports team, you should make sure you’re financially ready for an initial investment that will include a franchise fee and other startup costs. Ongoing fees will include advertising, royalty, and potential renewal fees. If your net worth and available liquid capital match the brand's requirements, you may qualify to open a franchise, and you can get started with the initial investment.
It may be wise to consider contacting your attorney or money manager to ensure that you may the necessary funds to open a Play It Again Sports franchise.
How To Start a Play It Again Sports Franchise
The first step towards becoming a Play It Again Sports franchisee is submitting an online qualification form. The franchisor will verify your background and credit information to determine if you meet the application requirements. If you are financially approved, the company will assist you in coordinating visits with existing franchisees.
If you find the opportunity to be the right fit for you, the franchisor may invite you to a discovery day at their headquarters in Minneapolis, Minnesota. Here, you will meet with the Play It Again Sports executive team. If mutual consent is established, the company will work with you to get the franchise agreement in order. It will take several months before you can open your store for business. As you wait for the grand opening, Play It Again Sports will take you through an extensive training program. Once you complete the training program and your store is ready, it will be time for you to step into the sporting goods industry.
Company Overview
About Play It Again Sports
| Industry | Recreation |
|---|---|
| Related Categories | Sports Equipment & Apparel, Sports |
| Founded | 1983 |
| Parent Company | Winmark Corp. |
| Leadership | Brett Heffes, CEO |
| Corporate Address |
605 Hwy. 169 N., #400 Minneapolis, MN 55441 |
| Social | Facebook, Twitter, LinkedIn, Instagram, YouTube |
Business Overview
| Franchising Since | 1988 (36 years) |
|---|---|
| # of employees at HQ | 89 |
| Where seeking |
This company is offering new franchises throughout the US. This company is offering new franchises in the following international regions: Canada |
| # of Units | 290 (as of 2023) |
|
|
|
Information for Franchisees
Here's what you need to know if you're interested in opening a Play It Again Sports franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
|
Initial Franchise Fee
|
$25,000 |
|---|---|
|
Initial Investment
|
$299,100 - $407,500 |
|
Net Worth Requirement
|
$400,000 |
|
Cash Requirement
|
$90,000 - $105,000 |
|
Royalty Fee
|
5% |
|
Ad Royalty Fee
|
$1.5K/yr. |
|
Term of Agreement
|
10 years |
| Is franchise term renewable? | Yes |
Financing Options
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
| Third Party Financing | Play It Again Sports has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory |
|---|
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
| On-The-Job Training | 16 hours |
|---|---|
| Classroom Training | 50 hours |
| Ongoing Support |
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
| Marketing Support |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App
|
Operations
Additional details about running this franchise.
| Is absentee ownership allowed? | No |
|---|---|
|
Can this franchise be run from home/mobile unit?
|
No |
|
Can this franchise be run part time?
|
No |
| # of employees required to run | 3-5 |
|
Are exclusive territories available?
|
Yes |
Franchise 500 Ranking History
Compare where Play It Again Sports landed on this year's Franchise 500 Ranking versus previous years.
Additional Rankings
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