- 2024 Franchise 500 Rank
-
#498 Ranked #495 last year
- Initial investment
-
$568K - $798K
- Units as of 2024
-
86 28.4% over 3 years
Founded in 2008, MassageLuXe is a membership-based spa company. The national company is based in Chesterfield, Missouri, and now has over 80 franchises located throughout the United States. MassageLuXe offers massages, facials, and waxing as more than just a luxury self-care, but as a means of reducing stress, anxiety, and pain while promoting mental health and personal well-being.
MassageLuXe encourages proper hydration and provides filtered water for customers as part of their visit. The company also sells products in their spas so that people can take this care to their home. For MassageLuXe, the spa is a place to help the mind, body, and soul.
Why You May Want to Start a MassageLuXe Franchise
If you like to look at the bigger picture and enrich others’ lives, MassageLuXe could be an excellent franchise to run. Franchisees should have a good work ethic, determination, and a love of new opportunities. Having spa experience isn't necessary; however, some business experience can be highly beneficial.
Opening a MassageLuXe location may offer a more stable outcome than investing in a completely new brand that could struggle to thrive in an already crowded and competitive industry. MassageLuXe also gives exclusive territories with their spas to help franchisees grow.
MassageLuXe has been ranked in Entrepreneur's Franchise 500 many times in recent years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.
What Might Make a MassageLuXe Franchise a Good Choice?
MassageLuXe strives to be more than a place where customers can treat themselves. It is a place that aims to improve quality of life. The company works to educate people on the benefits of massage therapy and routine care and seeks to create a place of purpose, safety, and support. Franchisees are responsible for hiring and training staff and coordinating operations of the business.
To be part of the MassageLuXe team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for the existence of ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
How To Open a MassageLuXe Franchise
Make sure to research the brand and your local area to see if MassageLuXe would do well in your community. Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the MassageLuXe franchising team questions.
If awarded a franchise, franchisees receive a great deal of support from the MassageLuXe headquarters throughout the franchising process. In addition to pre-opening training, franchisees receive support through brand awareness, marketing, research, and construction. They also receive hands-on training and continued support after their spa has opened.
Company Overview
About MassageLuXe
| Industry | Personal-Care Businesses |
|---|---|
| Related Categories | Massage & Spa Services, Salon & Spa Services, Health & Wellness |
| Founded | 2007 |
| Parent Company | Massage Luxe Int'l. LLC |
| Leadership | Kristen Pechacek, President & CEO |
| Corporate Address |
16052 Swingley Ridge Rd., #120 Chesterfield, MO 63017 |
| Social | Facebook, Twitter, LinkedIn, YouTube |
Business Overview
| Franchising Since | 2008 (16 years) |
|---|---|
| # of employees at HQ | 22 |
| Where seeking |
This company is offering new franchises throughout the US. |
| # of Units | 86 (as of 2024) |
|
|
|
Information for Franchisees
Here's what you need to know if you're interested in opening a MassageLuXe franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
|
Initial Franchise Fee
|
$42,500 |
|---|---|
|
Initial Investment
|
$567,600 - $797,900 |
|
Net Worth Requirement
|
$350,000 |
|
Cash Requirement
|
$150,000 |
|
Veteran Incentives
|
20% off first-unit franchise fee |
|
Royalty Fee
|
6% |
|
Ad Royalty Fee
|
3.5% |
|
Term of Agreement
|
10 years |
| Is franchise term renewable? | Yes |
Financing Options
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
| Third Party Financing | MassageLuXe has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory, accounts receivable, payroll |
|---|
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
| On-The-Job Training | 72 hours |
|---|---|
| Classroom Training | 8 hours |
| Ongoing Support |
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
| Marketing Support |
Co-op Advertising
Ad Templates
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
|
Operations
Additional details about running this franchise.
| Is absentee ownership allowed? | No |
|---|---|
|
Can this franchise be run from home/mobile unit?
|
No |
|
Can this franchise be run part time?
|
No |
| # of employees required to run | 30 |
|
Are exclusive territories available?
|
Yes |
Franchise 500 Ranking History
Compare where MassageLuXe landed on this year's Franchise 500 Ranking versus previous years.
Additional Rankings
Curious to know where MassageLuXe ranked on other franchise lists? Find out below.
Sign Up for Our Franchise Newsletter
Stay up to date on the latest news and trends affecting the franchise industry.
Related Franchises
Are you eager to see what else is out there? Browse franchises that are similar to MassageLuXe.
Related Franchise Content
Catch up on the latest franchise news, trends, and more.
Transform Your Business and Maximize Profits by Focusing on This Customer Retention Factor
The traditional method of judging success — ever-growing year-over-year sales increases — is antiquated. What matters more is Guest Lifetime Value, the amount of repeat business from loyal customers who visit more often and order more with no additional cost to the franchisee.
McDonald's' Response to Inflation? A $5 Meal Deal — Here's Everything to Know About It.
The announcement of the $5 deal comes as stubborn inflation squeezes consumers, who have demanded the fast food giant offer more value.
From Celebrity Endorsements to Boozy Beverages — 20 Incredible Dunkin' Facts That Will Surprise You
Spoiler alert: America isn't the only country that runs on Dunkin'.
McDonald's Is Venturing Into an Unlikely Industry With a New Diversity Initiative
The fast-food giant is addressing the lack of Black designers in the fashion industry, where Black creatives make up just over 7% of designers — despite having set trends for decades.
Make a Real Difference in Your Community with a Huntington Franchise
For nearly 50 years, Huntington Learning Center's mission-driven approach has positively impacted over one million students. Huntington's commitment is to its students and to the families they serve enables them to make a meaningful difference across the country.
California's Fast-Food Minimum Wage Hike Is Already Impacting Franchises. Here's What a New Study Revealed.
Several chains have raised their prices — or closed locations — in response to the wage increase, which has now led to a noticeable decline in foot traffic.