Carl Stoffers
Entrepreneur Staff
Senior Business Editor
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Latest
McDonald's' Response to Inflation? A $5 Meal Deal — Here's Everything to Know About It.
The announcement of the $5 deal comes as stubborn inflation squeezes consumers, who have demanded the fast food giant offer more value.
McDonald's Is Venturing Into an Unlikely Industry With a New Diversity Initiative
The fast-food giant is addressing the lack of Black designers in the fashion industry, where Black creatives make up just over 7% of designers — despite having set trends for decades.
California's Fast-Food Minimum Wage Hike Is Already Impacting Franchises. Here's What a New Study Revealed.
Several chains have raised their prices — or closed locations — in response to the wage increase, which has now led to a noticeable decline in foot traffic.
50 Cent Once Sued Taco Bell for $4 Million. Here's How the Fast-Food Giant Got on the Rapper's Bad Side.
The brand suggested that 50 Cent change his name to match its "Why Pay More?" value menu promotion prices. The rapper was not amused.
A D.C. Federal Court Declined to Rule on a Challenge to the Joint Employer Rule. Here's What This Update Means for the Franchise Industry.
The U.S. Court of Appeals for the D.C. Circuit has postponed hearing a case on the National Labor Relations Board's expanded Joint Employer Rule. The court will wait for a Texas federal court to rule first.
Arby's Launched a Burger-Shaped Golf Driver for Father's Day — Here's How to Get One
This is the latest in a line of creative marketing campaigns from the brand.
Recently Edited Content by Carl Stoffers
Transform Your Business and Maximize Profits by Focusing on This Customer Retention Factor
The traditional method of judging success — ever-growing year-over-year sales increases — is antiquated. What matters more is Guest Lifetime Value, the amount of repeat business from loyal customers who visit more often and order more with no additional cost to the franchisee.
From Celebrity Endorsements to Boozy Beverages — 20 Incredible Dunkin' Facts That Will Surprise You
Spoiler alert: America isn't the only country that runs on Dunkin'.
Your Franchise Marketing Needs This Secret Weapon to Captivate and Convert
Storytelling triggers the release of oxytocin, a hormone associated with empathy and trust, fostering a deeper emotional connection with the brand. Let's dive into that.
20 Interesting Facts You Should Know About Chick-fil-A
The first-ever Chick-fil-A opened in 1967 in Atlanta's Greenbriar Mall. A chicken sandwich sold for 59 cents and the restaurant was only 384 square feet — roughly the size of a two-car garage.
Location Matters — How to Select the Right Place For Your Business to Succeed
An inferior location may be less expensive in the short term, but will cost more in marketing costs and when it's time to sell. Franchisors offer real estate knowledge and relationships to help their franchisees get the best possible location at the best possible price, giving them the best possible start.
This Franchise Type is the Perfect Blend of Flexibility and Profitability for Aspiring Entrepreneurs
Explore mobile franchising: a flexible, cost-effective business model offering diverse opportunities across industries with potential for high growth and direct customer engagement.
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